Social Media: guia para executivos

An Executive Guide to Social Media

How smart companies are using Twitter and Facebook—and what's next on the horizon

• Social Media Beachcombing: Survival of the Twittest?

  Twitter and other social media are quickly entering the mainstream, but it will be years before we see which innovations will endure

• Slide Show: CEOs Who Use Twitter

  Dozens of CEOs who find Twitter to be a personal and professional delight. Here's how they use the service, and who they like to follow

• A Twitter Code of Conduct

  To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction. A rule of thumb: Don't be stupid

• Keeping Momentum in Social Media

  A few simple steps can keep employees involved in a company-sponsored social media platform long after the excitement of the initial launch

• Starting a Corporate Social Network? Don't

  Save your company's cash. Leveraging Facebook, LinkedIn, and Twitter is fast, easy, and free

• Jeff Jarvis: Openness and the Internet

  As our social lives, business, and government become more transparent via the Internet, there are benefits for anyone who wants to create and connect

• Video: Jeff Jarvis on Tapping Social Media

  Jeff Jarvis, blogger, journalism professor, and author of What Would Google Do?, talks with Senior Editor Diane Brady about what executives need to know in the realm of social media

• Jakob Nielsen Critiques Twitter

  Not everyone is hearts and flowers over Twitter. Web usability consultant Jakob Nielsen discusses the hazards and limitations of tweeting

• Video: How I Use Twitter

  BusinessWeek Executive Editor John A. Byrne discusses how he uses the micro-blogging service Twitter and explains why he follows certain people